Catch a Ray!

Total retail sales of sun care products grew 3.5% in 2012, according to market research firm Mintel. Combined, channels such as supercenters, dollar stores, specialty retailers and warehouse clubs account for the largest share of the market at 64.1%. Drug stores represent a 22.9% share of the sun protection and sunless tanner category, followed by supermarkets at 13%, although both retailers have seen little sales growth since 2010 and have lost share to other retail channels.  According to Mintel’s analysis of Experian Simmons NCS/NCHS Spring 2012 data, 39% of consumers report using some sort of sun care product (including sunscreen,… FULL ARTICLE >>